Studio Blink led the full visual design and site architecture for the Sarah Bush Lincoln Health System website. I was responsible for developing the overall structure, user flow, and page organization to ensure clarity across a large network of health services. The design focused on accessibility, trust, and ease of navigation—balancing a professional healthcare aesthetic with human warmth.

While the final development was completed by another team, every visual and structural aspect originated from my direction, including layout systems, typography, color palette, and content hierarchy. The result was a comprehensive design framework that modernized the organization’s digital presence and improved usability for patients and families seeking care.